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A new London destination for exciting contemporary fashion retail at 13 Brewer Street, Soho, London, MACHINE-A is an independent concept store for men and women with exceptional British and International fashion design as its focus.

It is a showcase for London's Fashion energy and optimism, selling only the most interesting and current collections from a blend of standout emerging and established brands. The Central London retail space is supported by SHOWstudio's international e-commerce platform.

ALYXAmbushAshishCaitlin PriceCamperCav EmptChristopher ShannonClaire BarrowCottweilerCraig Green, DELADA, Gosha RubchinskiyHyein SeoJ.W. AndersonJulia Mannistö, Kiko Kostandinov, Liam HodgesMarta Jakubowski, Martine Rose, Nasir MazharNicopandaO ThongthaiRaf SimonsRichard MaloneRoundelRyan LoSiblingTelfarTigran AvetisyanXander ZhouXimon LeeY-3

ALYX - Pre-Order Autumn / Winter 2017

ALYX Fall / Winter 2017 'E. 1999 Eternal'  Collection is now exclusively available for Pre-Order at SHOWstudio / MACHINE-A

ALYX designer Matthew Williams created a rebellious yet subtle collection that harnesses inspiration from the underground fetish scene of Berlin, softened with sumptuous tailoring. The collection is littered with black leather, metallics, silver rings, buckles and stud detailing, mixed with clean cut ensembles, resulting in an unexpectedly 'aggressively elegant' season. 

The editorial images accompanying the launch of the pre-order have been shot on location, amongst the flora of Belgravia at Nick Knight's SHOWstudio, long-time collaborator to Matthew Williams. 

Pre-orders estimated delivery: September 2017

Pre-order ALYX

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13 Brewer Street, Soho
London W1F 0RH
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Tel: 44 (0)20 7734 4334
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Opening Times

Mon, Tue, Wed: 11.00am - 7.00pm
Thu, Fri, Sat: 11.00am - 8.00pm
Sun: 12pm - 6.00pm