Sports apparel powerhouse ASICS and London-based graphic art and culture collective Expert Horror have joined forces on a range of collaborative t-shirts that feature aspects of both brands' unique identities.
The t-shirts feature futuristic blueprints of ASICS trainer silhouettes, as well as multiple interpretations of each brand's logo, overlaid seamlessly in a typical fashion we've seen from Expert Horror in previous seasons. The designs evoke 90's sportswear as they aimed to modernise this nostalgic era, with technology a key element of inspiration.
The campaign, seen below, draws inspiration from 90's & 00's era sports posters. Shot in a London gymnasium, it alludes to a warm-up session with notions of movement and fitness, tying in with the original performance aspect of the ASICS GEL-KINSEI trainer.
The limited-edition capsule collection launches in-store and online at MACHINE-A on 04/07/20.
Email us now to register your interest / pre-order.