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Raf Simons x Smiley Collaborative Collection

Raf Simons x Smiley Collaborative Collection

Raf Simons x Smiley Collaborative Collection

To celebrate 50 years of spreading the love, Smiley has collaborated with 50 famed brands, producing 50 products to form a range of collector's edition products.

The vibrant collaborative collection marks the 50th anniversary of the Smiley trademark, encapsulating the feel-good charm and positivity of a universal icon that has influenced generations across the globe.

Raf Simons has contributed to this with distressed knitwear, iconic collegiate apparel, accessories and jewellery, all adorned with a Smiley motif that has been adapted to mirror the brand's aesthetic.

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