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designer: ASAI


London born and based designer A Sai Ta launched his label ASAI with Fashion East in February 2017. After graduating from his BA at Central Saint Martins, he gained experience at The Row and was headhunted for a position at Kanye West's Yeezy a year into his MA. ASAI takes the familiar, and re-imagines it iconoclastically by tapping into the nuances of his British-Chinese-Vietnamese cultural heritage as a second generation Londoner. Taking the spirit of craftsmanship from his parents - a seamstress mother and a carpenter father - ASAI often employs surface decoration and fabric manipulation to create intricate textiles, which encapsulate the designer's aesthetic to disrupt familiar visual codes.



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