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designer: DANIEL POOLE


Daniel Poole founded his eponymous brand in 1984. His shop on Great Compton Street and design studios on Archer Street were legendary in the 90’s. The brand became a staple of UK streetwear and rave culture producing garments under the ethos that the clothes should be durable, colourful and highly functional. Each design carries a message via its silhouette and bold graphics, adding fun to the visual landscape.

Machine-A's partnership with Daniel Poole marks his official return to Soho after a nearly 20 year hiatus. Poole has returned to what he does best, with his latest collection of t-shirts and hoodies featuring his signature graphic designs and reflective 3M logos.



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