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designer: DANIEL POOLE

DANIEL POOLE

Daniel Poole founded his eponymous brand in 1984. His shop on Great Compton Street and design studios on Archer Street were legendary in the 90’s. The brand became a staple of UK streetwear and rave culture producing garments under the ethos that the clothes should be durable, colourful and highly functional. Each design carries a message via its silhouette and bold graphics, adding fun to the visual landscape.

Machine-A's partnership with Daniel Poole marks his official return to Soho after a nearly 20 year hiatus. Poole has returned to what he does best, with his latest collection of t-shirts and hoodies featuring his signature graphic designs and reflective 3M logos.

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