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designer: Helmut Lang

Helmut Lang

Austrian designer Helmut Lang became the byword for minimalism in 1990s New York City. Renowned for its refined aesthetic, Muted tones and stark monochrome. In 2017 the brand welcomed Isabella Burley (Dazed) as the editor-in-residence of Helmut Lang. Implementing a new format of seasonally changing Designers, Burley recruited Hood By Air founder Shayne Oliver to create a special S/S 18 collection.

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