IIUVO

IIUVO from the latin IUVŌ, meaning to please and delight, is a London-based brand founded by the duo Tomi Ahmed and Leo Gibbon, who discovered a shared fascination with perfume’s potent ability to evoke emotional memory. The fragrances are directly rooted in experience, inflected with emotional resonance. Function and aesthetics are the cornerstones from which IIUVO build, laying note upon note, adjusting and experimenting, until the narrative begins to emerge.