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designer: NEVER SLEEP


Never Sleep was founded by Italian artist, DJ and hardcore enthusiast Alberto Guerrini, aka Gabber Eleganza. The label is the continuation of Guerrini’s ongoing endeavour to bridge “the sonic landscape and aesthetic side of hardcore and post-rave cultures, and the contemporary culture of music and art”, which began in 2011. Never Sleep’s print-heavy designs and aesthetic follows a book titled "Hardcore Soul"; a collaborative project with photographer Ewen Spencer, which was an exploration of the similarities between the northern soul and hardcore scenes through the use of images that were  deliberately arranged in a non-chronological order, “reinforcing the feeling that everything is happening at the same time and in the same place”.



More NEVER SLEEP coming soon

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