NIKE x MMW
Sartorial trailblazer Matthew Williams and Nike have collaborated to launch an apparel collection inspired by a generation born to thrive in never-ending flux. Using Nike's vast repository of athlete-informed data, Williams' uses computational and generative design to forge fluid training apparel for the transitional lifestyle. Modular layers, magnetic buckles and smart storage flow with Williams' approach to versatile movement for those beyond labels. The Nike x MMW collection is characterised by its ethos: fluid by design // generated to move.