PRONOUNCE is a designer brand established by Yushan Li and Jun Zhou in 2016. Yushan. Yushan and Jun share the same aesthetics, focusing on developing hand crafted heritage reflecting on modern menswear wardrobe, combining east and west. Inspired by different female and male stereotypes, two designers keep pushing the boundaries of ‘Gender Sharing’ concept. PRONOUNCE is the first Chinese designer brand who invited to show in Pitti Uomo in Florence Italy.