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designer: SAMIZDAT

SAMIZDAT

London-based SAMIZDAT was founded in 2012 by creative visionary Yang Li. Drawing inspiration from the music scene, Li's romantic minimalism and storytelling through the medium of fashion is influenced by subcultures and social rebellion, and subverts the traditional pillars of luxury whilst maintaining high-end production values. Championing spontaneity, Li endeavours to capture raw human emotion likened to the difference between live and recorded music through bold graphic prints and an acute attention to detail.

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