White Mountaineering was founded in 2006 by Tama Art University graduate, Yosuke Aizawa. Their motto is "The field in which we wear clothes is all outside", and they go by a simple ethos: One, design. Two, utility. Three, technology. Their imagination is to fuse these three fundamental elements together, whilst maintaining an attitude to not submit to sales or market needs.
For AW20, White Mountaineering presents a man travelling to define himself between city and nature. The collection showcases themes of seasonal change from autumn to winter, adding authentic hunting and climbing details combined with complex layered silhouettes.