ASICS X KIKO KOSTADINOV X HYSTERIC GLAMOUR
VIA LONDON AND TOKYO
The collaboration celebrates unique aspects of both brands. The iconic graphic language of Hysteric Glamour is reworked, repurposed and collaged together. Key logos from Hysteric’s repertoire are assembled and interjected with Kiko Kostadinov co-branding. Stretch striped knits, distort and twist around the body camouflaging a H on front and K on the back. Both of these reference pieces and ideas within past Kiko Kostadinov collections and Hysteric Glamour pieces. The Asics Gel- Quantum Lylia’s upper is reminiscent of the Gel-Aurania, a shape that is recognisably affiliated with the Kiko Kostadinov brand. Its spiralling Asics logo gives way to a unique shoe lacing system first used in the Skysensor Slash JJ, selected from the Asics archive.
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