EDITORIAL SS24: MACHINE-A X REEBOK
15.02.2024
Reebok LTD and MACHINE-A present their exclusive collaboration, paying respect to and celebrating the LGBTQIA+ community with a focus on the delicate threads of gender neutrality.
The MACHINE-A x Reebok LTD collection aims to promote inclusion and empower individuals within the diverse spectrum of love. Steeped in the vibrant rhythm of the "club" and carefully curated by London based designer Steven Ma, this partnership goes beyond typical collaboration, unfolding as a manifesto of progressive love.
Artistic expressions by creative Anni Fan blend seamlessly with the designs, created through the expertise of Stavros Karelis, MACHINE-A founder, the collaboration is a celebration of inclusivity, a place where movement and expression intertwine.
The collection's key pieces, including Reebok Club C LTD “Trompe L’Oeil” Instapump silhouette, vector bodysuit, and drilled socks, – in addition to full looks proposition, – symbolise the fluidity and positivity of sensuality, a bold declaration of individual expression, echoing an anthem of personal freedom.
The campaign, a love letter to the Queer community shot by photographer Leslie Zhang in China, with the creative direction of Steven Ma, features the enchanting presences of Kai Isaiah Jamal and Alibae, transcending boundaries and prejudices with their captivating presence.
Love is at the core of this partnership, creating a lasting impact. In the heart of this union, love reigns supreme, an everlasting crescendo. Reebok LTD and Machine-A proudly stand with and are committed to endlessly supporting the LGBQTIA+ community.
