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designer: GOOMHEO

GOOMHEO

GOOMHEO is a London-based South Korean menswear designer, graduating from the BA and MA at Central Saint Martins. Goom has been awarded with the L'Oreal Professional Award twice - for her BA back in 2017 and more recently her MA collection this year, chosen by guest judge Stavros Karelis - making her the first student to win both prestigious awards. As part of London Fashion Week last February, Goom showcased her graduate collection at the Central Saint Martins MA show resulting in a limited edition capsule collection in collaboration with MACHINE-A.

GOOMHEO's collection reveals the transcendent nature of her designs, whilst surpassing the boundaries which have defined her native upbringing and she is defining a new era for menswear that is genderless, individualistic and brave - challenging the conventional and what is considered to be 'normal'.

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