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ALAN CROCETTI

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Journal

MACHINE-A Series
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The Transition: AW18-SS19

In this editorial, we capture the spirit of continuity, observe the SHOWstudio / MACHINE-A seasonal transition in full swing, watch as we pair, layer and shoot some of our favourite AW18 pieces with new SS19 arrivals.

MACHINE-A SERIES
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Urban Gleam

Maison Margiela and MM6 Maison Margiela garments add texture and shine to an otherwise typical urban environment. Captured by Emma Williams, this editorial adopts the principles of reflection and observation and fuses them with a healthy dose of silver brilliance.

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Indecent Proposal

Dorothy Zhang captures our favourite items from Raf Simons, The Sirius, Calvin Klein and Richard Quinn.

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The Office

Filing cabinets stand half open against a backdrop of white brick walls, coated in soft hues of yellow and pink.

The London destination for exciting contemporary fashion, MACHINE-A is located at 13 Brewer Street, in the heart of Soho. MACHINE-A is an independent concept store for men and women which focuses on exceptional British and International fashion design. Showcasing the energy and optimism of London's fashion scene, MACHINE-A provides a curated selection of collections from both emerging designers and firmly established brands. The Central London retail space is supported by SHOWstudio's international e-commerce platform.

Contact

13 Brewer Street
Soho, London
W1F 0RH

Opening hours:
Mon - Wed: 11am-7pm
Thu -Sat: 11am-8pm
Sun: 12pm-6pm

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