A new era of MACHINE-A is upon us. To celebrate this next chapter in our story,  we posed the question "What does A mean to you?" to four designers: Raf Simons, Coperni, Matthew Williams and Martine Rose. Graphic designer Paul Hetherington then re-designed the iconic MACHINE-A logo as four unique iterations.

The designs for each logo iteration started by taking soundbytes from the stories told by each of the invited designers. The T-shirts, made from 100% sustainable cotton, graphically reimagine Machine-A as a series of sci-fi fantasy novels; futuristic avant garde typography reflecting its perspective on fashion.

MACHINE-A is cast in the role of the central character, and the designers quotes are each presented as teaser blurbs hinting at themes and narratives in their review of the stories.

Scroll down to hear each sound clip and view the collection.

Photography: Anni Fan