Serhat Isik and Benjamin Alexander Huseby established GmbH, a German fashion brand and collective, in 2016. Following their second collection for the company, the designers were nominated for the LVMH Prize and included in Dazed's annual list of 100 persons impacting the future of young culture.
Isik and Huseby use deadstock textiles to make clothing influenced by Berlin's techno music scene and Middle Eastern culture. They were shortlisted for the LVMH Prize for Young Fashion Designers in 2017 and have received the endorsement of designer Stefano Pilati, who participated in their Spring/Summer 2017 lookbook. The Woolmark Prize 2020 has been nominated for GmbH.